Please excuse us…we have good reasons
We’ve been busy around here, and our poor blog has been neglected. But I’ll start here by introducing one piece of our hard work. Last week we announced our work with The Orchard. If you’re not familiar with them, they’re the world’s largest digital music distributor, which means they get the music from tons and tons of artists and labels into the online music stores so that you can find them, listen to them, and love them.
But that’s not all.
When you hear a song in an advertisement…The Orchard might have been behind that. The featured song you clicked on while perusing an online music store? Could have also been them who made it happen. The way they work with their artists goes beyond just trying to put albums on the proverbial “shelves” of online music stores. And we think that’s pretty darn cool…so when they approached us about building a synch licensing tool for music supervisors to find new music, we knew this would be something exciting.
You may be thinking “Oh yeah - I’ve seen that interface before…” Yep, it’s the same Playground design that’s been used to help music fans prepare for the long nights and ringing eardrums of multi-day music festivals. But this time, things are slightly different. For one, while I can show you what it looks like, you probably won’t get to see it yourself. I know, I know - but it looks so fun! However, at least for now, this Playground (called Trackdown) is serving a very important purpose for music supervisors around the world looking for the right song for their film, T.V. episode, or commercial.
Yes, there’s more to it that’s in the works. Yes, it’s very exciting and I know you want to see it. No, I can’t be bribed with chocolate to tell you the password. (But if I cooooould be bribed, my email address is…oh, wait nope. No. Can’t be bribed. Shhhhh…we’ll talk later…)
What we love about this project is the potential. The potential for a supervisor to stumble upon something that they didn’t expect but absolutely fits. The potential for an artist who may not have the most friends on Myspace and doesn’t have plans to head out on tour this summer…but through Trackdown gets a break and establishes a following (groupies and all). We see potential for growing the relationships between the music supervisors, the musicians themselves, and the people out there who say “hey, who is that? I really like it…” while watching their favorite T.V. show.
So we may not have been writing too much about the day to day, but we think a satisfied music supervisor, a musician with some coin in the bank, and a new fan humming a new beat are all very, very worth it.